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fission hard seltzer

For this new line of hard seltzers, I created the name, logo, and style of packaging. The circle element is used as a reference to carbonation, and the hands give scale and expression to the fruit characters. In contrast to many drab, stoic, almost all white-colored seltzer labels on the market, these are completely colorful and energetic.

Photos courtesy of Ever Grain Brewing Co.

  • apinya: bottles
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  • looen teas
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