The budget-friendly option to get
your web presence up and running.



Give customers comprehensive
insight into your business.



Everything you need to
sell and distribute online.

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Website management software (WordPress) install & configuration
Ability to visually edit site after project completion, allowing you to add unlimited pages and products (Visual Composer)
Responsive design: page layout auto adjusts for monitors, tablets, or phone screen size
All software licensing fees included: WordPress, Visual Composer, theme, plugins, fonts

Image licensing is not included. See “Notes…” below for details.

Our Recipe

1. Discovery: I’ll interview you about your business’s background, mission, goals, customers, and competition. I find out your likes, dislikes, design preferences, and get to know your existing brand. Includes 1 phone or video conference.
2. Select a professionally programmed template for the “bones” of the site
3. Using your brand’s colors, fonts, and elements, I’ll design a mockup of your new site. Number of comprehensive designs, each including 1 home page + 1 secondary page mockup:

Includes up to 3 rounds of revision after choosing 1 comp direction.




4. Full site content population using your text and images

By default, you provide all the imagery and text copy, but I can also source those for you. See “Notes…” below for details.

5. Number of rounds of revision after sending full site with content:




The Meat

Number of pages, maximum

Each page is counted as “a reasonable amount of content for a single web page.” That can include a blog post, a product page, or section of a “single page scrolling” layout.




Tons of modern, interactive site elements like accordions, tabs, parallax effects, animated effects, embedded video, and more.
Contact form plus interactive map with directions
Animated slideshow on home page
Blog functionality and setup
Photo gallery

Great for showcasing restaurant photos, behind-the-scenes photos of you making your products, meeting with clients…

Event calendar

Integrate an interactive calendar to list your upcoming demos, trade shows, performances…

Locations map

Plot locations on a map great for a list of retailers selling your product, houses for sale, locations you’ve worked on…

e-Commerce shop capabilities, including:

No monthly fees!

Unlimited number of product listings

Shopping cart

User account management

Inventory management

Virtual/downloadable product option

Custom shipping methods and pricing

Coupon implementation

Payment gateways including PayPal, Amazon, and Stripe

Online order listing and management

Product reviews

Sales reporting & analytics




research & setup: 1 week
design: 3 weeks
revisions: 1 week



research & setup: 1 week+
design: 4 weeks
revisions: 2 weeks



research & setup: 2 weeks
design: 6 weeks
revisions: 2 weeks+

Side Dishes

SEO & Analytics Package

Install and configure SEO software to control keywords, descriptions, and enhance visibility to search engines.Install and configure analytics software to review visitor and site statistics.

Automatic Backup Package

Install and configure automatic backup software to duplicate your entire site at intervals of you choosing. No monthly fees!

Social Media Package

Carry over the design elements from your website to your social media. Includes up to 3 platforms (Instagram, Facebook, Twitter, etc.) and deliverables include applicable profile photo, page banner, and post template. If your website doesn’t include it, website boxes to display recent posts from the 3 platforms.

e-Newsletter Package

Carry over the design elements from your website to a MailChimp mailing list. Includes newsletter template design and signup form on website.

A la Carte

Image Research & Recommendations

I’ll create a library of go-to stock images based on your business and brand style. Deliverable is a lightbox of minimum of 15 and up to 20 images. Price does not include licensing fees for the images themselves. I will either refer you to the provider, or purchase the licenses and add them to your package. Any such fees will be pre-approved by you; I recommend a budget of $200-600 to start off.

Custom Photography : Products In-Studio

Includes up to 3 hours of photography for up to 5 products. Deliverable is a minimum of 15 and up to 20 edited, high-res images. Ship the products to our professional photographer, then I’ll return them when you’re done if you need them.

Custom Photography : Onsite

I’ll art direct a professional photographer who will be onsite. Includes up to 3 hours of photography within 15 miles of Washington, DC 20036. Deliverable is a minimum of 15 and up to 20 edited, high-res images.

Custom Copy Writing

A professional copywriter will conduct a phone interview with you to find out what you’re looking for and write copy for your site. The amount of text will be denoted per section of the site and includes one round of revision after initial draft submission.

Custom Copy Editing

A professional copywriter will revise and re-write your existing copy to better fit your brand and target customer.

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Notes on the Above Packages

The actual website content (basically, imagery and text) is not included and by default I assume that you can provide them. If you already have high quality assets like photos from a shoot or stock photos, I can format them for no additional charge. If not, I can still provide a full-service package, but you will need to add Custom Copy Writing + a } Image Research & Recommendations + stock image licensing or b } Custom Photography.

The standard Fee Schedule still applies. Note the number of rounds included. If the revisions go beyond the scope in the packages, they will be charged according to the schedule. All standard project management fees are included in the package pricing.

Need something you don’t see here? Every business is different. Tell me what else you need to add on and I’ll create a custom order.

What’s Not Included, and We Can’t Provide

Website Hosting & Setup

Backend Administration not Related to Design

Domain & Social Media Registration

Minor Updates After Finalizing


Ready to get started?

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