M E N U
APPETIZER
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Basic
A budget-friendly option to
get your brand up and running.
MAIN COURSE
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Advanced
Set a foundation to save time and
money on development later on.
Best fit for refreshing existing brands
PRIX FIXE
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Extended
Extensive brand implementation,
guidelines, and collateral.
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Ingredients
Basic
Advanced
Extended
Creative Direction
Research into your history, background, competition, products/services, and collateral
Concept development to give your brand meaning
Supervise the look and feel of project from concept through completion to ensure the quality of the finished product
Provide direction to professional specialists like photographers or illustrators that collaborate on your project
Production
Design file setup and image formatting
Final touch-ups and design proofing
File packaging and formatting for printer
Project Management
Kick-off meeting to determine your needs, preferences and expectations
Presentation of concepts and designs
Coordinating edits and changes, obtaining input and approvals, “back-and-forthing” to ensure project accuracy, completion and success
Procuring competitively priced printer/vendor quotes
Our Recipe
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1. Discovery: interview about your business’s background, mission, goals, customers, and competition. I find out your likes, dislikes, design preferences, and get to know your existing brand. Includes 1 phone or video conference.
2. Design: I create using your brand’s colors, fonts, and elements, and deliver comprehensives (comps) for each of the deliverables below (see The Meat).
3. Revise and fine-tune your brand (back-and-forths)
Number of revisions to the comp designs per deliverable, unless noted:
Additional rounds will be charged at a different rate; see Notes… below.
2
3
3
4. Production: I prepare all materials for printing and/or distribution of your collateral.
The Meat
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Logo
Final deliverable will be a “logo pack” with all applicable color variations and .jpg, .png, .tif, and .eps versions of the logo. 3 comp options
Sub-brand logos if applicable. Up to 5 variations
Mood board and Style Guide
Includes a board of imagery to define a look and feel for the brand and guidelines defining a logo usage, brand color palette, and fonts. 1 comp option, up to 3 rounds of revision if needed.
Small and Large versions include more extensive guidelines like secondary color palettes, image implementation and tone, text styles, and more.
1 Pg
Small
Large
Stationery
Business card, letterhead, envelope, and email signature. 3 comp options.
Microsoft Word version of letterhead with margins and editable areas
9″ x 11″ pocket folder. 3 comp options
Capabilities Brochure
Capabilities brochures are considered a highy-designed mix of engaging imagery and text copy. Create an all-purpose brochure that showcases the products or services your business offers. 2 comp options
2 Pgs
12 pgs
24 pgs
Presentation Template
Microsoft PowerPoint presentation template including master slides for title, section, and main content page. Brand color palette and fonts integration. 1 comp option
Dark background variation for presentations in dimly-lit rooms
Sell Sheet
Number of sell sheets:
An 8.5″ x 11″, 2-sided sheet ideal for comprehensive information about a single product or service you offer. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options
5
10
Report
Reports are considered roughly 80% text and 20% imagery. Based on content you send or an existing report, I’ll make a completed report with everything you’ll ever need including cover design, paragraph and character text styles (title, headers, body copy, bullets, pullquotes, captions, etc.), image treatment, tables, graphs, and more. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options to include cover and inside spread
12 pgs
24 pgs
Whitepaper
Whitepapers are considered reports with nearly all text and minimal, if any, imagery. Based on content you send or an existing whitepaper, I’ll make a completed report using the text treatments above, modified for optimizing large amounts of text. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options to include cover and inside spread
12 pgs
24 pgs
Website
I have a separate page to go over my website packages. The Basic Website Package is included in the Extended Branding Package.
Ability to visually edit site after project completion, allowing you to add unlimited pages and products (Visual Composer)
Responsive design: page layout auto adjusts for monitors, tablets, or phone screen size
All software licensing fees included: WordPress, Visual Composer, theme, plugins, fonts
Image licensing is not included. See “Notes…” below for details.
A professionally programmed template for the “bones” of the site
Using your brand’s colors, fonts, and elements, we design a mockup of your new site. Number of comprehensive designs, each including 1 home page + 1 secondary page mockup:
Includes up to 3 rounds of revision after choosing 1 comp direction.
2
Full site content population using your text and images
By default, you provide all the imagery and text copy, but I can also source those for you. See “Notes…” below for details.
Number of rounds of revision after sending full site with content:
5
Number of pages, maximum
Each page is counted as “a reasonable amount of content for a single web page.” That can include a blog post, a product page, or section of a “single page scrolling” layout.
5
Tons of modern, interactive site elements like accordions, tabs, parallax effects, animated effects, embedded video, and more.
Contact form plus interactive map with directions
Animated slideshow on home page
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Basic
Package
research & setup: 1 week
design: 6+ weeks
revisions: 2 weeks
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Advanced
Package
research & setup: 1 week+
design: 10 weeks
revisions: 3 weeks
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Extended
Package
research & setup: 2 weeks
design: 16 weeks
revisions: 4 weeks+
Side Dishes
Website Packages
I have a separate page to go over my website packages. The Basic Website Package is included in the Extended Branding Package.
Source Design Files Package
Full ownership of all source design files are transferred to you at the completion of the project to edit and reuse as you wish. As an industry standard, the fees for creative work are only a license to use the finished product, the same way software, images, movies, and fonts are actually licensed and not sold. Because they are not needed by most clients, I do not include source files as part of the package price.
A la Carte
Naming
If you’re having a hard time with most basic element of branding—your business’s name—let me come up with a creative, memorable solution. After research I’ll give you 3 options to choose from. One additional round of 3 names if needed. Also: check out my guide to naming considerations.
Tagline
The tagline is usually paired with the logo and is a creative way of condensing your whole business concept into a few words. Includes 3 options to choose from.
Printing
Let me take care of the printing. I’ll pick the best paper stocks and compare pricing from multiple vendors to get to you the best deal. Then I’ll have it delivered to your door. Pricing varies too much to quote here; send specs including quantity and delivery zip code for each piece and I’ll quote the price.
Image Research & Recommendations
I’ll create a library of go-to stock images based on your business and brand style. Deliverable is a lightbox of minimum of 15 and up to 20 images. Price does not include licensing fees for the images themselves. I will either refer you to the provider, or purchase the licenses and add them to your package. Any such fees will be pre-approved by you; I recommend a budget of $200-600 to start off.
Custom Photography : Products In-Studio
Includes up to 3 hours of photography for up to 5 products. Deliverable is a minimum of 15 and up to 20 edited, high-res images. Ship the products to our professional photographer, then we’ll return them when you’re done if you need them.
Custom Photography : Onsite
I’ll art direct a professional photographer who will be onsite. Includes up to 3 hours of photography within 15 miles of Washington, DC 20036. Deliverable is a minimum of 15 and up to 20 edited, high-res images.
Custom Copy Writing
A professional copywriter will conduct a phone interview with you to find out what you’re looking for and write copy for your brand. The amount of text will be estimated and then includes one round of revision after initial draft submission.
Custom Copy Editing
A professional copywriter will revise and re-write your existing copy to better fit your brand and target customer.
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Notes on the Above Packages
The actual content (basically, imagery and text) is not included and by default I assume that you can provide them. If you already have high quality assets like photos from a shoot or stock photos, we can format them for no additional charge. If not, we can still provide a full-service package, but you will need to add Custom Copy Writing + a } Image Research & Recommendations + stock image licensing or b } Custom Photography.
The standard Fee Schedule still applies. Note the number of rounds included. If the revisions go beyond the scope in the packages, they will be charged according to the schedule. All standard project management fees are included in the package pricing.
Need something you don’t see here? Every business is different. Tell me what else you need to add on and I’ll create a custom order.
Ready to get started?
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