client resources //

fee schedule

Cancellation Fees

Prior to completion of any comps
40% of Quote total*

Prior to completion of final round of designs
60% of Quote total*

After the final designs are turned in
100% of Quote total*

*Plus all expenses of production as well as related expenses including but not limited to illustration, photography, travel, models, props, postage, and messengers used thus far, to be charged in full.


Other Fees

Advance deposit
50% of Project Budget total

Generally, the client pays an advance against the total fee. The remainder of the fee is paid upon completion of the project when the finished designs are delivered. For smaller projects, deposit may be waived for your convenience.

Cost of expenses
Retail + 20%

Reimbursement for all expenses of production including but not limited to: illustration, photography, travel, models, props, postage, and messengers.

Hourly rate for all work not included in the Quote

Used when calculating final invoice; only applies to additional work not covered in the scope of the Quote. Times will be rounded up to the nearest quarter hour increment and there is a minimum charge of one quarter hour per round.

Late payment surcharge
1.5% of final cost, monthly

See Terms of Service for payment schedule.

Non-standard design surcharge
50% of final design cost

Our standard professional design software includes: Adobe Creative Cloud and Figma. Design requested in a non-standard software including but not limited to: Microsoft Office products, open-source software, and dated versions of standard design software will incur a fee. Designing in substandard software adds significant time to accomplish the same tasks.

Rush fee
50% – 100% of final cost

The deadline requested is a “rush project” as determined by the designer; client will be notified before the project is started.

Source files transfer
50% of final cost; please inquire so we may work the cost into your Project Budget.

Transfer of source files during or after a project is not standard practice in our industry. Why? When you contract for designs, you are paying for the license to use them, not the ownership of the copyright. It’s the same way as when you buy a song or movie or font, you don’t own the content, you are only buying the right to use it. Or when you go to a restaurant and buy food, the chef doesn’t give you the recipe. It also helps us reduce your costs because most clients don’t need ownership of the copyright. Our grant of usage rights (see Terms of Service) exceeds industry standards.

In the event that Client wishes to receive the original/source files used to create the Designs: (A) The Client must request the source files; (B) The Client agrees not to modify, redistribute, or reuse the Designs if in violation of the Grant of Usage Rights (see Terms of Service); (C) The Client agrees to pay an extra fee based on a percentage of the final project cost. At this time, full ownership of the original/source files is transferred to the Client.

The ownership of removable electronic storage media and of original artwork, including but not limited to sketches, design comprehensives and any other materials created in the process of making the final Designs as well as illustrations or photographic materials such as transparencies, shall remain with the Designer unless the Client pays for the transfer of these files.

Task Definitions

Creative Direction includes research into client history and background, competition, and existing products and collateral; concept development based on client’s needs; collaboration with team members to produce applicable illustration, photography, and copy writing; and supervising the look and feel of project from concept through completion to ensure the quality of the finished product.

Design includes implementation of creative strategy; creation of imagery; creation of comprehensive layouts; and revision of layouts.

Production includes revisions to existing designs, design file setup and image formatting; web maintenance; final touch-ups and proofing; blue-line edits; file packaging and pre-flighting for printer.

Web Programming includes backend programming (HTML, CSS , Flash, Javascript, AJAX , Cold Fusion, PHP) and cross-platform testing on the latest operating systems and browsers for quality assurance.

Project Management includes meetings to determine client needs, preferences and expectations; presentation of concepts and designs to client; coordinating edits and changes; obtaining input and approvals; “back-and-forthing” with client to ensure project accuracy, completion and success; procuring competitively priced printer quotes; and on-site print inspection, when applicable.



Project Assumptions

  • All pricing includes a set number of rounds of revisions as indicated by Client or Designer prior to developing the Quote; if client requests additional revisions and/or if changes are made to design once it has been finalized, we will bill additional time at an hourly rate. Times will be rounded up to the nearest quarter hour increment and there is a minimum charge of one quarter hour per round.
  • Additional alterations, if extensive, may also result in additional project management fees.
  • When receiving multiple estimates from third-party vendors, I will choose the lowest cost vendor on behalf of the client unless instructed otherwise.
  • Our Quotes assume work will be performed during standard business hours, Monday-Friday 9am-5pm Pacific time excluding holidays. Any work performed outside of this time frame at the client’s request will incur rush fees.